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Ornamental plant environmental protection packaging design
In today's society, people's growing demand for ornamental plants, but the pace of life is accelerating, there is not enough time to learn professional planting knowledge, often neglect the planting and maintenance of plants in office areas and homes, that plants don't survive very well. With the development of the Internet, cloud technology provides a new service for plant cultivation ——"cloud-plant" , a professional platform including online purchasing and offline professional cultivation. In the operation of this platform, the packaging design of plants is an indispensable part. In view of the particularity of different plants, combining with the characteristics of cloud technology, we use modern science and technology to design printing to meet the requirements of green environmental protection in the new era, and constantly improve the aesthetic level of consumers to convey the brand image. By studies the packaging materials, color matching, container modeling and layout design, and pursues the cultural connotation, sensory art and use value of the products, in order to achieve a balanced state, to achieve the coordination of Internet technology and plant packaging design, and then transfer plant packaging brand concept to attract consumers.
The cube eco-environmental protection potted plant from Austria, also called the square box eco-potted plant, has obtained the national utility model patent. The shape is exquisite and compact, and the appearance reflects the minimalist design concept of less is more, and it refuses to over-package. The simple and practical wooden potted plants and the unique environmentally friendly potted planting methods cooperate with each other to create a new design style and innovate different planting forms. The wooden cube does not have too much decoration. Only the brand logo and the name of the plant are imprinted on the bottom, and the outer packaging is surrounded by environmentally friendly recycled paper. The packaging pattern is also a simple plant name and part of the picture. The brand logo is uniformly printed on the top of the cube. Simple but impressive. Opening the package above the cube is a seal with the brand logo. Tearing it open, you can see the whole plant cultivation pot below, including nutrient soil and plant seeds. The use of environmentally friendly wood is processed into a cube of suitable size, which is convenient to move and decorate the space, and the sustainable environmentally friendly wood material also achieves true zero pollution, which fully reflects the concept of practical environmental protection. The EcoCube planting method is simple and easy to use. It considers planting issues for entry-level consumers in advance. It is equipped with nutrient-rich soil and seeds. With the planting process, the inner nutrients can be slowly decomposed to promote plant growth. The use of green paper pots and organic environmental protection The growth medium does not need to be fertilized, just simply water it according to the instructions, which is in line with the current fast-paced lifestyle and allows consumers to enjoy the fun of planting. The plant cultivation pots in the cube can be recycled. After the plants grow up and transplant, they can cultivate new seeds, or they can be used as pen holders or storage items and become a part of life after they are no longer planted.
The logo design mainly comes from the brand name of "cloud planting." The manuscript part, or main component of the preliminary design, is to represent the pattern of plant planting plus the Chinese name. The graphic is a cloud of flat pixel-style geometric color blocks, followed by geometric flowerpots of the same style. The text is arranged vertically on the right side of the graphic. The close relationship between plant and cloud technology is highlighted, but the visual effect is not as expected: the color collocation is slightly insufficient, the pixel geometric size proportion is not correct, and a single color block cannot provide a deep impression.After repeated discussions, I began to try the three-dimensional pixel style, but as a brand logo, it was too complicated and difficult to remember. However, it was too simplified and inflexible and did not feel relaxed. Finally, connect each front side of the stereo pixel effect with lines, remove the sawtooth and turn it into a smooth line, and change the line in the middle of the cloud into a simple outline of the tree trunk. The cloud is exactly at the position of the tree crown, and the middle of the flower pot below is also cut off at the position of the tree trunk, like a "cloud tree" breaking through the earth. The text on the right is turned into a horizontal version, embedded in the flower pot to become part of the flower pot and add the English name, so that the text is like the decoration floating on the flower pot. The removal of the previous color makes the whole logo less impetuous, more pure and simple. The overall effect is not too exaggerated or three-dimensional, but it can also maintain a balance between the pattern and the text. It shows the characteristics of cloud technology network services in the digital era, with a fresh and natural style focusing on youth, which can convey a good brand image and attract consumers.
Auxiliary graphics are also designed in accordance with the logo's style, style design and pattern design some related pixels, upset before pixel version of the logo, integral feeling is a big piece together, trial and error that coloring is not harmonious, easy to produce the effect of visual clutter, so start another directionAfter changing from square to circle, and finally trying lines, plus the logo, the auxiliary graphics are gradually modified to the effect. Instead of a large block of dark and light colors, the effect of a gradient in one area is changed. Most of the patterns are sketched with simple lines, such as sun rays, and paired with a product image with stereo pixels and simplified Windows.
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Plant products have certain characteristics, so the suitability of the product should be considered when choosing packaging materials. For example, hydroponic plants can be made of glass. As far as possible, choose pollution-free, low-cost, degradable materials. The production process will not produce harmful substances to cause environmental pollution, such as recycled pulp, degradable plastics, etc.. Optimize packaging, avoid waste of resources when choosing packaging materials, save costs and protect the environment, and consider the possibility of transportation and mass production of packaging materials. Improve quality, refuse to use environmentally unfriendly chemical fiber materials in order to reduce costs, adhere to the combination of material applicability and ecological aesthetics, ensure the sustainability of packaging materials, achieve green packaging, and maximize the packaging function. Like Ecocube, it is environmentally friendly, multi-functional and even recyclable, and gives full play to packaging advantages on the basis of respecting the ecological environment.
It is well known that ornamental plants can be divided into different cultivation types like light, high temperature and dry tolerance. From this point of view, the design of color collocation is carried out, and several different colors are used to symbolize different types of plant cultivation. Yellow gives people light and hope. It represents light-loving plants such as cacti that enjoy long periods of light. Blue looks like water, representing plants that need a lot of water, such as Venus flytraps. Green represents the majority of succulent plants that are both dry and wet, such as Guanghan Palace; purple represents high-temperature plants with a high ambient temperature, such as the white crane arum.The symbolic color design more accurately expresses the meaning of packaging design and reflects the professional ability of the cloud plant brand, leaving a deep impression on people visually.